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Courses & Workshops
CEN2 500 New Venture Formation. (3 credits)
Hiver 2019, Automne 2019
Essential business acumen required to plan and launch a new venture. The various facets of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development will be explored.
CEN2 505 Sales and Negotiation Strategies. (3 credits)
Identify target customers, crystalize the venture’s customer value proposition, and develop an effective sales plan. Also, “win-win” business negotiation techniques will be reviewed.
CEN2 506 Financing Startups and Ventures. (3 credits)
Hiver 2019, Hiver 2020
Selecting and securing venture financing by evaluating the different sources of equity and debt financing (including Government financial assistance programs). Capital planning, valuation and financing deal structure will also be covered.
CEN2 510 Practical Entrepreneurship Management. (3 credits)
This application-based course provides students with hands-on experience in planning a new venture in its entirety. Students will work in teams to develop a new start-up idea project during the term.
CGM2 510 Project Management: Tools and Techniques. (3 credits)
Hiver 2019, Printemps/Été 2019, Automne 2019, Hiver 2020, Printemps/Été 2020
Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
CMIS 530 Digital Analytics and Targeting. (3 credits)
Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
CMIS 542 Strategic Internet Marketing. (3 credits)
Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
CMIS 544 Digital Marketing Automation, Planning and Technology. (3 credits)
Hiver 2019, Hiver 2020
Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
CMS2 521 Applied Management Statistics. (3 credits)
Hiver 2019, Automne 2019, Hiver 2020, Printemps/Été 2020
Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
CPL2 524 Introduction: International Business. (3 credits)
Hiver 2019, Automne 2019, Hiver 2020
This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.
« Le programme m’a grandement aidée, et continue de le faire. L’un des cours, Financement d’une nouvelle entreprise, montrait comment chercher du financement et indiquait des endroits qui pourraient aider le genre d’entreprise que je suis en train de lancer. Si vous ne savez où commencer, ou si vous n’avez pas les connaissances en affaires dont vous avez besoin, vous pouvez assurément les acquérir grâce à ce programme. »
Certificat d’études supérieures en entrepreneuriat
Services aux clients – Conseillers aux programmes du 1er cycle et d’études supérieures
688 rue Sherbrooke Ouest Suite 1199 (11e étage) Montréal, Québec H3A 3R1
Du Lundi au vednredi
De 9:h à 17h