Entrepreneuriat
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Certificats d'études supérieures
Ce programme intensif vous prépare à mettre sur pied une nouvelle entreprise de A à Z.
Le programme étant en cours de révision, le processus d'inscription est suspendu.
Cours et ateliers
BUSA 364 Business Law 1.
(3 credits)
Hiver 2019, Automne 2019, Hiver 2020
An introduction to the legal system and basic legal principles affecting business. Tort negligence, contracts, forms of business organization, creditors' rights and bankruptcy.
CACC 520 Accounting for Management.
(3 credits)
Hiver 2019, Automne 2019, Hiver 2020
This course covers financial and managerial accounting. The course provides an understanding of the various financial statements as well as cost behaviour, cost/volume/profit relationships, budgets, responsibility accounting and relevant costing.
CCCS 310 Web Development.
(3 credits)
Development of web sites and web-based applications using page markup, style sheets, and client-side scripting. Emphasis will be placed on developing pages that support current standards and accessibility requirements, as well as multimedia, cross-platform development, and site deployment.
CCLW 511 Law 1.
(3 credits)
Automne 2019, Printemps/Été 2020
Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
CEC2 532 Business Economics.
(3 credits)
In-class, Part-time
Automne 2019, Hiver 2020, Printemps/Été 2020
Introductory micro and macro economic theory and practice in profit and non-profit organizations from a managerial perspective. Topics include: demand and supply analysis, production costs, firms' pricing and output determination, aggregate demand and supply, national income, output and employment determination, inflation, interest rate, exchange rate determination, fiscal and monetary policies.
CEN2 500 New Venture Formation.
(3 credits)
Hiver 2019, Automne 2019
Essential business acumen required to plan and launch a new venture. The various facets of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development will be explored.
CEN2 505 Sales and Negotiation Strategies.
(3 credits)
Identify target customers, crystalize the venture’s customer value proposition, and develop an effective sales plan. Also, “win-win” business negotiation techniques will be reviewed.
CEN2 506 Financing Startups and Ventures.
(3 credits)
Hiver 2019, Hiver 2020
Selecting and securing venture financing by evaluating the different sources of equity and debt financing (including Government financial assistance programs). Capital planning, valuation and financing deal structure will also be covered.
CEN2 507 Venture Growth Strategies.
(3 credits)
Printemps/Été 2020
Practical strategies for building businesses through all the various stages will be explored. Focus will be placed on identifying potentials for growth, realizing the challenges and opportunities for growth within entrepreneurial settings, and managing growth. The course will also include a team project in which a development plan for a real or hypothetical business will be created.
CEN2 510 Practical Entrepreneurship Management.
(3 credits)
Printemps/Été 2020
This application-based course provides students with hands-on experience in planning a new venture in its entirety. Students will work in teams to develop a new start-up idea project during the term.
CENT 306 Launching a New Business.
(3 credits)
Hiver 2019, Automne 2019
Converting ideas into successful new business ventures is a challenging task that needs creativity, understanding of the external market, key planning and risk management. All aspects of launching a new business, including the skills and tools needed to identify, evaluate and launch an attractive product or service.
CENT 307 Creating a Business Plan.
(3 credits)
The importance of creating a business plan for entrepreneurs is discussed. The elements of a solid plan and components that should be included are explained. The foundations of preparing a tailored business plan and the key to making an effective presentation are also covered.
CENT 308 Financing a New Business.
(3 credits)
Hiver 2019, Hiver 2020
Finding financial resources to launch and grow a business is a creative process. Focus will be on different types of capital available throughout the different stages of a venture. An understanding of the choices of funding and importance of financial planning by comparing and contrasting various financing methods.
CENT 309 Business Growth Strategies and Issues.
(3 credits)
Printemps/Été 2020
Practical strategies for different stages of business growth. Classroom and group work focus on the opportunities and challenges of creating and managing growth in entrepreneurial settings, within both small and larger companies. Issues of particular importance to rapidly growing companies will also be highlighted and discussed.
CMIS 530 Digital Analytics and Targeting.
(3 credits)
Covers fundamental techniques in measuring and analysing the digital marketing experience success and effectiveness as well as using audience data to improve advertising and content using targeting and experiments. How to measure, analyze, and act upon the evolving internet technologies and trends.
CMIS 542 Strategic Internet Marketing.
(3 credits)
Introduction to electronic marketplaces and their evolving role in e-business focusing predominantly on the use of general and vertical marketplaces by businesses. Social media marketing including new channels of marketing, advertising and communication will also be discussed.
CMIS 544 Digital Marketing Automation, Planning and Technology.
(3 credits)
Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
CMRK 235 Digital Media Marketing.
(3 credits)
Electronic marketplaces and their evolving role in Internet business. New channels of marketing, including social media, advertising and communication. Planning, executing, and managing e-commerce. Web analytics, customer analysis, search engine optimization, search engine marketing and issues of permission and privacy.
CMS2 500 Mathematics for Management.
(3 credits)
Automne 2019, Hiver 2020, Printemps/Été 2020
Basic mathematics needed for business applications, including graphs of functions, series summation, mathematics of finance, annuity, discounted cash flow, internal rate of return, permutations, combinations, maxima and minima of functions with business applications in optimization, introductory statistics and probability
CMS2 521 Applied Management Statistics.
(3 credits)
Hiver 2019, Automne 2019, Hiver 2020, Printemps/Été 2020
Statistical methods used in a variety of business situations, emphasizing application and providing a working knowledge of the most widely-used techniques. Topics include descriptive statistics; probability distributions; sampling procedures and distributions; inferential statistics including estimation; hypothesis testing and Anova; simple linear, multiple regression and correlation; time series and forecasting.
CMSC 101 Mathematical Tools for Management Professionals.
(3 credits)
In-class, Part-time
Hiver 2019, Printemps/Été 2019, Automne 2019, Hiver 2020
Exponential and logarithmic functions and equations, mathematics of finance, permutations and combinations, introduction to probability, limits and derivatives with applications, matrices and systems of linear equations.
CPL2 524 Introduction: International Business.
(3 credits)
Hiver 2019, Automne 2019, Hiver 2020
This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.
MGCR 293 Managerial Economics.
(3 credits)
In-class, Part-time
Hiver 2019, Printemps/Été 2019, Automne 2019, Hiver 2020, Printemps/Été 2020
The course focuses on the application of economic theory to management problems and the economic foundations of marketing, finance, and production. Attention is given to the following topics: price and cost analysis; demand and supply analysis, conditions of competition.
MGCR 382 International Business.
(3 credits)
Hiver 2019, Automne 2019, Hiver 2020
An introduction to the world of international business. Economic foundations of international trade and investment. The international trade, finance, and regulatory frameworks. Relations between international companies and nation-states, including costs and benefits of foreign investment and alternative controls and responses. Effects of local environmental characteristics on the operations of multi-national enterprises.
Témoignage
« Nous offrons aux étudiants la capacité de lancer une entreprise à partir de leurs idées, ou de trouver des idées et de se lancer en affaires. L’objectif est de leur permettre de comprendre ce qui les attend, mais, de façon plus importante encore, l’idée est de leur offrir les outils pour démarrer une entreprise qui connaîtra davantage de succès. »
David H.
Chargé de cours
Formation pour entreprises
L'École d'études permanentes de McGill (ÉEP) offre des possibilités de perfectionnement professionnel et d'éducation pour les entreprises et les institutions locales et internationales. Que vous soyez une multinationale, une organisation internationale, une petite ou moyenne entreprise, un organisme gouvernemental ou un établissement d'enseignement à la recherche de cours ou d'ateliers spécialisés ou un programme complet pour vos employés, l’ÉEP a la solution pour vous.