Coronavirus (COVID-19)

All classes are being held remotely until further notice. More information >>

New First-of-its Kind Program Helps Montreal Creative Talent Learn the Business of Entertainment

Google Code for Remarketing Tag - Bloom

The McGill School of Continuing Studies is launching a brand-new one-of-a-kind program: the Professional Development Certificate in Executive Production in Creative Industries

Montreal, March 14, 2019 – In 2015, the creative and cultural industry accounted for 4.7 million North American jobs, totalling US $620 billion in revenue. More recently, in September 2018 alone, a total of 1,703 job offerings for executive production professionals were posted the US. By 2020, the labour market for executive production professionals in Canada is expected to reach close to 5,000 openings each year in various creative industries. Despite this growth, industry insiders say that professionals with the skills to plan, lead and manage complex creative projects are in short supply.  

To remedy this situation, McGill University’s School of Continuing Studies is launching a brand-new one-of-a-kind program. The Professional Development Certificate in Executive Production in Creative Industries aims to put professionals working in creative industries —technical directors, technical staff, creative content developers, artistic and creative professionals — on track to the executive producer’s chair with skills that go beyond mere creative production. “Montreal has no shortage of creative talent, but what is missing in the industry is a program that teaches students the business of entertainment, and that’s what this program does,” says Sylvain Gauthier.  

Taught by industry practitioners with both local and international experience in executive production, this professional development program is designed to be completed in one year with part-time evening and weekend classes that allow participants the flexibility to learn without leaving their jobs. Classes cover such topics as: 

  • Fundamentals of executive production 
  • Project and portfolio management 
  • Intellectual property management  
  • Contract creation 
  • Financing and negotiation  
  • Brand management and marketing  

Students in the program also choose from four specializations to prepare with industry-specific competencies they can directly apply to their work: live shows, film, events or video game production. 

As a hub of creativity, ingenuity and technological advancement, Montreal is perfectly positioned to accommodate this unique program. “Montreal is home to companies like Cirque du Soleil, Moment Factory, Ubisoft, Sid Lee, and the city is world-renowned for its festivals,” explains Mr. Gauthier. “We have the talented people who create such amazing shows, events and festivals, and this program makes some of that knowledge, acquired over decades, available to students.” 

Entry into the program requires a minimum of a bachelor's degree in any discipline or a DEC plus a minimum of two years of relevant experience in creative industries is needed to enrol in the program.  

The full program details can be found at

Free Info Session 

A free event and info session entitled “The Business of Entertainment: Career Paths in Executive Production” will be held by the McGill School of Continuing Studies Thursday March 27 at 6 p.m. The event will offer creative professionals looking to make it to the executive chair information on industry trends and growth, Outline the skills required to lead creative projects, explore key sectors where executive producers are being sought, as well as present the brand new program, required courses and potential specializations. Details can be found at

Situated in the heart of the city of Montreal on the main campus of Canada’s leading university, the McGill School of Continuing Studies offers innovative programs and cross-disciplinary curricula that aim to help students of all ages realize their personal and professional goals and thrive in a rapidly changing world.  

Learn more at 


David Kynan

With over 15 years of experience in services marketing, Currently Acting Director of Marketing and Communications at McGill School of Continuing Studies, David Kynan has over 15 years of experience in service marketing and a proven track record for results in digital marketing, social media, copy and content writing, event planning and management, and public relations. He is currently completing his MSc in Marketing at HEC Montréal and speaks English, French, Spanish and German.


David Kynan, Senior Marketing and Communications Advisor 


david.kynan [at]


Back to top