Overview of the challenge

Place Vertu sits at the heart of Montréal’s Saint‑Laurent borough—a district that already welcomes 100,000+ multicultural residents, 110,000+ daily workers and 13,000 students and will shortly gain 3,000 new rental apartments along a brand‑new, walkable “village” street that links the mall to the neighbourhood. Market analysis shows that these audiences are family‑oriented, highly social, college‑educated and brand‑aware (average age ≈ 41; average HH income ≈ $100K). Yet they perceive Place Vertu as a “tired” mall and leave the trade area for everyday essentials, dining and experiences instead of shopping within Ville Saint-Laurent.

A total of 8 teams will be selected to participate in this challenge which will take place from September 12^th to November 14^th.

The Challenge will take place in 2 phases:

How to Register

1. Apply by using the registration link below.
2. Following registration, Instructions will be sent to each team to complete a 2-page deck and validate their team’s participation.

A total of 8 teams will be selected to participate in this challenge which will take place from September 12th to November 14th.

Mentoring and Prize Money

Each of the 8 selected teams will be assigned a Jadco corporate mentor to accompany them in the development of their business plan.

Total Prize Money: $15,000

Key dates

1. September 10

   Team submission deadline

2. September 12

   Phase 1 Launch for 8 selected teams

3. September 16

   Welcome Cocktail and Branding Workshop with Mentors at Jadco HQ

4. October 9

   Phase 1 Pitch and team ranking

5. November 14

   Phase 2 and Final Pitch at Jadco HQ. Celebration Cocktail.

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