Marketing provides insights into customer needs, ideas for developing new products, and strategic plans for profitably launching these products in a competitive marketplace.
Marketing knowledge is indispensible in today’s turbulent business environment. Consumers are inundated with information through the internet, cell phones, satellite television and personal digital assistants. More and more products are being launched in an already crowded marketplace. The world is becoming flat as globalization affects the way people work, interact with others, and choose products in their daily lives.
Professors of marketing at the Desautels Faculty of Management are focused on real-world challenges presented by today’s business environment. Through rigorous research the marketing faculty is developing new insights into sustainable competitive advantage for the 21st century.
Desautels professors of marketing conduct research on a number of cutting-edge topics. Learn more about current research projects in our discipline.
In addition to individual pursuits, our faculty members are affiliated with the McGill Institute of Marketing. The institute builds close relationships with a select group of organizations in a wide variety of industries that have an interest in marketing and to work with them in providing an active forum where members can gather to exchange and cross-pollinate ideas and expertise.
The faculty in our discipline provide our undergraduate, graduate, and practitioner students with expertise in multiple domains:
- Bachelor of Commerce major in Marketing
- Bachelor of Commerce concentration in Marketing
- Bachelor of Commerce major in International Management
- Master of Business Administration concentration in Marketing
- PhD specialization in Marketing
A range of courses at the undergraduate and graduate levels
- Bachelor of Commerce courses
- Master of Business Administration courses
- PhD courses
Students in McGill’s doctoral program in Marketing take courses from McGill’s Accounting faculty members as well as from the Faculties of Concordia University, HEC Montréal, and Université du Québec à Montréal. Upon admission, an advisor from the student's chosen area will assist in selecting those courses that best suit the student's interests while satisfying program requirements. Specialization courses may be selected from offerings of the four participating universities.
We are also well-connected to industry. Members of our Faculty’s Expert Panels contribute to our classrooms through guest lectures.