The paradox of choice

20 Aug 2019

For each menu, sub-menu, etc., aim for a maximum of six to eight menu items. Research shows that our brains can generally process roughly 7±2 items at once. More than that, and we tend to get...

Usability testing 101

20 Aug 2019

Why usability matters...

Draft a blueprint

20 Aug 2019

When a new website gets the green light, the first response is often: "Great! Let's start writing." That can sometimes work, but it's usually a better idea to plan your site out first – laying down...

11 tips for good content

20 Aug 2019

Choose good page titles and sub-headings....

Google Analytics 101

20 Aug 2019

What can Google Analytics do for you?...

Web writing 101

20 Aug 2019

Background work...

Case study: Redesigning IT Services' website to be user-friendly for non-techies

26 Apr 2019

Just before the end of 2018 we launched a redesign of the IT Services website that saw significant changes to it's focus and tone. Our goal was to provide an online experience that better met our...

Dude, where's my menu?

26 Mar 2019

If you are restructuring your site, it's not a bad thing to try and see how your navigation would look like with fewer pages. Unfortunately one way that Site Managers try to do this is by disabling...

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