Coopérathon, one of the world's largest open innovation initiatives is underway! Meet Margaux and Jean-François on October 4th to find out more about Coopérathon and get your questions answered!
You can already subscribe to the Coopérathon newsletter to discover the alumni from the competition and get an insight into the dynamics of the local entrepreneurial ecosystem.
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Amanda Wheatley will walk us through some of those resources using a market research canvas tool.
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas.
Date: Oct. 25th, 2023 Time: 12:00 - 13:00 pm Location: in-person @ FDA 3 (Accessibility Map)