Pre-Startup Skills: Workshop #3 – Introduction to Industry Analysis
This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
TechAccel Showcase
Pre-Startup Skills: Workshop #4 - Market Research and Analysis of Competition
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Emily Jaeger-McEnroe will walk us through some of those resources using a market research canvas tool.
Pre-Startup Skills: Workshop #5 – Foundations of IP and Patent Searching
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.
AI and Sustainability: Balancing Innovation with Planetary and Social Well-being
As technological innovation continues to transform our world, there is growing optimism about AI’s potential to contribute to sustainability and climate action. In engineering and urban planning sectors, AI is paving the way for more efficient resource management, optimized infrastructure design, and smarter city planning, all of which are essential for building sustainable and resilient communities.
Pre-Startup Skills: Workshop #6 - Customer Discovery
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas.
Date: Oct. 23rd, 2024 Time: 12:00 - 1:00 pm Location: in-person @ Engine Seminar Room -FDA 3 (Accessibility Map)