Charles de Brabant

The novelty of celebrity collaborations can drive sales, build brands

Published: 6Jul2022

For years, paparazzi have been clicking candid shots of Justin Bieber cradling Tim Hortons coffee cups, but it still came as a surprise to see Biebs Brew become an official menu item at Canada’s...

Société des alcools du Québec (SAQ) & Bensadoun School join forces

11 Mar 2022

Consumer behaviour has changed dramatically during the pandemic. Public health restrictions have played a major role, but a trend toward e-commerce and omni-channel retail was already underway. It...

The State of Retail in 2021 is Surprisingly Healthy, Resilient, and Innovative

29 Mar 2021

Back in 2018, I wrote an article on the state of retail in North America after having spent more 30 years abroad. At the time, I was struck by the common narrative on the state of retail: retail is...

COVID-19: The Greatest Test(s) for Retail Leadership in Canada

11 Jun 2020

I started writing this article in late March watching leaders react rapidly and in many instances, decisively in handling the outbreak in North America & Europe, a couple of months after their...

What can we learn from China as we prepare to open up the retail sector?

21 Apr 2020

As governments in the US, Canada and Europe start to plan for the progressive reopening of their respective economies including retail, we can turn to China (and some other Asian countries) to...

Vision & Mission

The Bensadoun School is the best source of talent and ideas for the future of retail. Currently, no academic institution in the world is fully capable of addressing the evolving challenges facing...

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