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Canada Goose sets up shop in China
Canada Goose, the upscale outerwear brand, announced that it will open two locations this fall in China: a Hong Kong flagship outlet in October, followed by a store in Beijing the following month.
In light of this news, Charles De Brabant (BCom'83), Executive Director of the Bensadoun School of Retail Management, posits that the history of counterfeiting Canada Goose products in China might have contributed to their massive market appeal.
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