Empowered Startups logo.

Empowered Startups

Are you an aspiring entrepreneur looking for guidance to help you prepare to launch a real business? Empowered Startups Platform (ESP) is an intuitive digital platform that delivers 100% road mapped and comprehensive training.

Google Cloud for Startups logo.

Google Cloud for Startups

Once your startup applies on the updated site, they’ll get access to Google Cloud credits depending on evaluation by our team. Our previous offering of $100,000 in Google Cloud credits will no longer be available to every startup. Instead, the evaluation for the offer will be based on objective data such as funding raised and stage of growth, as well as the depth of our engagement with them. The amount of credit and benefits we provide will be sized to each startup, and different startups may get different amounts. Once a startup is connected with Google Cloud, we will work with them as they grow to ensure they have the resources they need to succeed.

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AWS Activate

AWS Activate provides the resources you need to quickly get started on AWS and grow business. AWS is the world’s most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups—are using AWS to lower costs, become more agile, and innovate faster. With AWS credits, personalized guidance, training and more, AWS Activate helps you build your business on AWS supports you every step of the way on your journey. Whether you’re just getting started or scaling your startup, Activate takes your startup further.

Experiment, build, and grow with up to $100,000 in AWS Activate credits helping you get started at zero cost. Check out the AWS benefits for Founded and Self-Funded Startups.

How to apply?

Apply using the Engine's unique code, email us at engine [at] (subject: AWS%20Activate)  to request the link


Logo of HubspotWe’re excited to partner with HubSpot for Startups to offer their program designed specifically to help startups grow and scale better, and faster - at a startup-friendly cost! 

What is the HubSpot for Startups program?

Education Resources and Tailored Training: Content, masterclasses, and 24/7 support to get your startup growing. From board deck templates to quick tips on customer acquisition, this content is made just for you. Plus, you’ll have access to world-class support from HubSpot experts and a startup-friendly onboarding experience.

Professional Software, Startup Pricing: Access to HubSpot Growth Platform, a full suite of software for marketing, sales, and customer service, with a completely free CRM at its core at a startup-friendly price, to help you grow and scale better. The software grows as you do, so you have access to in-person product training, too. All of this is up to 75% off.

Integrated Platform For Startups: Access to over 500+ software integrations, many at startup-friendly pricing, as well as the opportunity to build an integration on the HubSpot platform.

    Learn more about the software!

    Who is eligible?

    Any startup that is a current participant or alumni of the McGill Engine Centre and meets certain funding criteria is eligible for this exclusive program! If you are...

    A startup with up to $2 million in funding, and is associated with one of Hubspot's VC, Incubator, or Accelerator partners: You are eligible for up to 75% off HubSpot software in your first year, 50% off in your second, and 25% off ongoing.

    A startup who has raised over $2 million, is associated with one of Hubspot's approved partner organizations and have not raised Series B or beyond: You are eligible for up to 50% off in your first year, and 25% off ongoing.

    *HubSpot for Startups pricing is applicable to net-new Professional or Enterprise level products. Starter level products are excluded, unless bundled with qualifying Professional or Enterprise purchases or upgrades. Customers may not apply the startup program pricing to existing subscriptions of any level.

    How to redeem benefits?

    There are two easy ways to redeem benefits:

    (1) To be instantly accepted, apply using the Engine's unique referral link, email us at engine [at] to request the link

    (2) Or submit an application for review at

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