Key learnings

• Perfecting your pitch
• Communicating a strong brand promise
• Refining your go-to-market strategy & aligning your sales activities
• Developing financial and accounting best-practices
• Shaping a sustainable revenue model for your business
• Establishing funding pathways and preparing for investment
• Planning to properly support the growth of your company.

Program format

• Dates: June 3 – August 5, 2025

• Days: Weekdays, variable schedule

• Time: variable between 9:00 AM - 5:00 PM EST

Program Delivery: Program activities will be held in person at the Dobson Centre, with opportunity to attend some activities virtually.

Who is this program for?

We welcome teams that:

• have at least one McGill affiliated co-founder e.g., student, faculty, staff or alumni (graduated within the last 10 years).
• are incorporated in Canada.
• demonstrate early traction in the form of a functioning MVP, early users/customers or pre-seed investment.
• are currently fundraising or aspire to be fundraising within the next six months.
• have potential for exponential growth to eventually serve global markets.
• are composed of multi-disciplinary professionals with at least one technical co-founder, and can build your business upon a technology, science, or idea that is significantly or radically disruptive.
• can commit to attending all the workshops and executing the project work (required to maintain your participation in the program)