Key learnings

• Perfecting your pitch
• Communicating a strong brand promise
• Refining your go-to-market strategy & aligning your sales activities
• Developing financial and accounting best-practices
• Shaping a sustainable revenue model for your business
• Establishing funding pathways and preparing for investment
• Planning to properly support the growth of your company.
   

Program format

Dates: June 1 – August 5, 2026

Days:

• June 1 – June 5: Monday to Friday (full days, in person)
• June 8 – August 5: Mondays, variable schedule (virtual and hybrid)

Time:

• June 1 – June 5: Full days (9:00 AM – 5:00 PM EST)
• June 8 – August 5: Variable, primarily Monday mornings and scheduled 1:1 sessions
   

Program delivery

The program begins with an immersive, full-week in-person experience from Monday, June 1 to Friday, June 5, held at the Dobson Centre.

The remainder of the program runs from June 8 to August 5 and is delivered virtually:

• Weekly group coaching sessions (Monday mornings)
• Weekly coaching sessions
• In-person industry events

Who is this program for?

We welcome teams that:

• have at least one McGill affiliated co-founder e.g., student, faculty, staff or alumni (graduated within the last 10 years).
• are incorporated in Canada.
• demonstrate early traction in the form of a functioning MVP, early users/customers or pre-seed investment.
• are currently fundraising or aspire to be fundraising within the next six months.
• have potential for exponential growth to eventually serve global markets.
• are composed of multi-disciplinary professionals with at least one technical co-founder, and can build your business upon a technology, science, or idea that is significantly or radically disruptive.
• can commit to attending all the workshops and executing the project work (required to maintain your participation in the program)