McGill Experts, including Desautels Professor, comment on WHO’s listing of aspartame sweetener as possible carcinogen

Yu Ma, Associate Professor at the McGill Desautels Faculty of Management, discusses the consumer implications of aspartame being listed as "possibly carcinogenic to humans" by the World Health Organization's International Agency for Research on Cancer (IARC), potentially increasing scrutiny and concerns about the safety of food additives. Professor Ma suggests that consumers may become more cautious about processed foods and seek out "clean label" options with recognizable ingredients. His research expertise lies in food marketing, retailing, and consumer reactions to marketing incentives.