MRKT 452 Consumer Behaviour (3 credits)

Offered by: Management (Desautels Faculty of Management)


Marketing : A study of basic factors influencing consumer behaviour. Attention is focused on psychological, sociological and economic variables including motivation, learning, attitude, personality, small groups, social class, demographic factors and culture, to analyze their effects on purchasing behaviour.

Terms: Fall 2023, Winter 2024

Instructors: Mukherjee, Ashesh (Fall) Mukherjee, Ashesh (Winter)

  • Prerequisite: MGCR 352 or permission of Instructor and approval of the BCom Office

  • Restrictions: Restricted to U2 and U3 students.

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