MGCR 352 Principles of Marketing (3 credits)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Management (Desautels Faculty of Management)


Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Fall 2023, Winter 2024

Instructors: Sarigollu, Emine; Han, DaHee; Haruvy, Ernan (Fall) Doré, Bruce; Etemad, Hamid; Zhao, Clarice (Winter)

  • Restrictions: Open to U1, U2, U3 students.

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