Marketing : Services are fleeting and involve direct contact between the supplier and the buyer. Inventories disappear every time an aircraft takes off or the night passes for an hotel. Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector.
Terms: Fall 2023, Winter 2024
Instructors: Dellar, Mary (Fall) Dellar, Mary (Winter)
Prerequisite: MGCR 352