Overview
Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.
Terms: Fall 2023, Winter 2024
Instructors: There are no professors associated with this course for the 2023-2024 academic year.
Prerequisite: MGCR 352
Restrictions: Open to U2 and U3 students.
