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Overview
Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.
Terms: Fall 2023, Winter 2024
Instructors: Astvansh, Vivek (Fall) Dracopoulos, George; Sakalauskas, Dennis (Winter)
Prerequisite: MGCR 352
Restrictions: Open to U2 and U3 students.
