Remote Workshop #3 - Market Research and Analysis of Competition
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Amanda Wheatley will walk us through some of those resources using a new market research canvas tool.
The Plurilingual Lab Speaker Series event with Dr. Sender Dovchin of Curtin Universtity.
November 26, 9am (EST, Montreal) via Zoom
For complete details, visit McGill.ca/plurilinguallab/speaker-series
This is a public event and all are welcome.
Over the past seven years, the McGill Engine Centre has been instrumental in fostering innovative technologies. Our annual Celebration of Innovation and Entrepreneurship highlights and celebrates our emerging technologically-based business ideas and start-ups at the Faculty as well as our technology innovators. The evening is an occasion to bring together students, faculty, accelerators, investors and alumni.
Remote Workshop #4 – Foundations of IP and Patent Searching
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.
Remote Workshop Workshop #5 - Customer Discovery
This workshop will provide an overview on the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model canvas.
This event is part of a series of workshops, see the complete Fall 2020 schedule here!