This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining market entry and market positioning. The Five Forces Framework will be presented and applied to during an exercise.
Date: Sep. 27th, 2023
Time: 12:00 - 13:00 pm
Location: in-person @ FDA 3 (Accessibility Map)
Come and meet our TechAccel teams! Student startup venture teams funded and supported by McGill Engine will be present to demo their projects and businesses! Participants from the Winter 2023 and Summer 2023 cohorts will be set up at tables and guests are welcome to network with them. There will also be pitches by the student teams who participated in these two TechAccel cohorts.
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research. Our market research librarian Amanda Wheatley will walk us through some of those resources using a market research canvas tool.
Date: Oct. 4th, 2023
Time: 12:00 - 13:00 pm
Location: in-person @ FDA 3 (Accessibility Map)
Coopérathon, one of the world's largest open innovation initiatives is underway! Meet Margaux and Jean-François on October 4th to find out more about Coopérathon and get your questions answered!
You can already subscribe to the Coopérathon newsletter to discover the alumni from the competition and get an insight into the dynamics of the local entrepreneurial ecosystem.
Stay tuned! You will be able to register for the Coopérathon during the first week of November.
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets. We will then do some actual patent searching with our librarian April Colosimo using the DERWENT worldwide patent database.
Date: Oct. 18th, 2023
Time: 12:00 - 13:00 pm
Location: in-person @ FDA 3 (Accessibility Map)
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas.
Date: Oct. 25th, 2023
Time: 12:00 - 13:00 pm
Location: in-person @ FDA 3 (Accessibility Map)