One of the youngest and with-it industries is advertising and no where more so than the new media side. One of the smarest people I know is Brian Fetherstonhaugh (BCom'79), who is the CEO of OgilvyOne, the new media part of Ogilvy, the great advertising company. So it quite interesting to talk to Brian about the younger generation and how it likes to be worked with, he has got many on his staff. Over to Brian.
Brian, you get to spend a lot of time with the younger generation around the world. Have you noticed if there is any difference between them and the generation just before?
-Article by Karl Moore
Read full article: Forbes, May 28, 2013