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INDIA'S REALLY, REALLY, REALLY SMALL APARTMENTS

Published: 3 July 2009

Tata, the Indian conglomerate that launched the "world's cheapest car," announced last month that it plans to build 1,000 apartments in an industrial enclave outside Mumbai. And like the $2,500 Nano, the units in the Shubh Griha development will be sold at rock-bottom prices...According to Karl Moore, a professor at Desautels Faculty of Management, targeting the lower and middle classes in developing countries will likely prove immensely profitable for Tata.

 

Maclean's, June 29, 2009

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