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Seminar: Daisy Chung, Stanford University

27 Mar 2014 13:30
to
15:00
Bronfman Building : Room 245, 1001 rue Sherbrooke Ouest Montreal Quebec Canada , H3A 1G5

Between Social Cause and Industrial Commodity: How Commercial Actors Gain Legitimacy from Movement Challenge

Daisy Chung
Stanford University

Date: March 27, 2014
Time: 1:30 pm - 3:00 pm
Location: Room 245

Abstract: 

This study examines how a social movement and commercial firms interacted in the development of a market for a renewable energy product. Drawing on ethnographic and archival data on the commercial biodiesel industry and the grassroots biodiesel movement, the findings show how movement members challenged the commercial industry to adopt sustainable production and governance practices. The findings demonstrate how the commercial industry’s response – revising the definition of legitimate production, assimilating movement organizations, and formally adopting the movement’s grievances – turned the movement from an ideologically motivated challenger into a collaborator. The paper shows that despite having conflicting goals, the movement and the commercial industry collaborated because they possessed different but complementary types of legitimacy necessary for building a robust market.

For more information, please contact Linda Foster at: linda [dot] foster [at] mcgill [dot] ca

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