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For general inquiries on the Marketing discipline, please contact:

Ashesh Mukherjee
Area Coordinator

Desautels Faculty of Management
McGill University
1001 Sherbrooke Street West
Montreal, Quebec, Canada H3A 1G5

Tel: 514-398-3487
Email: ashesh [dot] mukherjee [at] mcgill [dot] ca


Research in Marketing at the Desautels Faculty can be organized into these broad streams:

New products

Marketing communications

Health decision-making


Corporate Social Responsibility

Marketing-Finance interface

Doctoral Students

Contact Information

Sumitra Auschaitrakul

Email: sumitra [dot] auschaitrakul [at] mail [dot] mcgill [dot] ca
Room: 1610M (1010 Sherbrooke W.)

Filippo Dall’Olio

Email: filippo [dot] dallolio [at] mail [dot] mcgill [dot] ca

Aida Faber


Tenured/Tenure-Track Faculty

Contact Information

Research Areas & Courses Taught

Thomas Dotzel
Assistant Professor

Email: thomas [dot] dotzel [at] mcgill [dot] ca
Phone: 514-398-8876
Office: Bronf. 319


Comprised of scholars at various levels – senior and junior faculty as well as doctoral students – the members of the Marketing discipline represent a wide range of interests and skills.

For more information on those affiliated with the discipline, see the following:


Marketing at the Desautels Faculty of ManagementMarketing provides insights into customer needs, ideas for developing new products, and strategic plans for profitably launching these products in a competitive marketplace.

Areas of specialization

Research and teaching at the Faculty are divided into the following areas of specialization:

Accounting at the Desautels Faculty of ManagementAccounting

Focuses on issues related to users employment of accounting information, and the effects of regulations and changes in accounting practices and theory.

"The Discount Is Unfair: Egocentric Fairness in Risky Discounts," Journal of Economic Psychology

Authors: Choi, Sung Chul; Park, Sang June; Qiu, Chun; Stanyer, Mike

Publication: Journal of Economic Psychology, December 2013


Published: 15Aug2013

A peek inside the marketing process

MONTREAL - The ad agency brief was clear: Get more people shopping at a Montreal bicycle store. The creative talent came cheap: 30 marketing students working free-of-charge for two weeks. And after an evening of pitches to a panel of judges and the selection of winners, the end game now approaches: A $10,000 publicity campaign to be launched in April.

Published: 5Feb2013

Shopper Marketing Panel Discussion

Shopper Marketing

Shopper marketing used to be about guiding the consumer along the last few steps on the path to purchase - But today that path is more loop than funnel.

Understanding consumers is not the same thing as understanding shoppers.