Marketing

Distinct threats, common remedies: How consumers cope with psychological threat

Published: 30Oct2015

Authors: Han, D., Duhachek, A., and Rucker, D.D.   Publication: Journal of Consumer Psychology

Seminar: Dr. Brian Wansink, Cornell University - Charles H. Dyson School of Applied Economics and Management

30Mar201514:30
to
16:00

  McGill Institute of Marketing & McGill Centre for the Convergence of Health and Economics Presents  /desautelsCategory: Desautels Faculty of Management

Sugar Sammy gets last laugh with publicity stunt

Published: 24Nov2014

One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign....

How to successfully use shame and guilt in advertising

Published: 20Nov2014

Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds....

The granddaddy of all Canadian-U.S. trade disputes is about to rear its ugly head again

Published: 3Nov2014

A recent dispute over “country of origin labelling” for meat products underscores the fact that Canada and the U.S. still have their share of trade disputes....

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