Note: This is the 2023–2024 eCalendar. Update the year in your browser's URL bar for the most recent version of this page, or jump to the newest eCalendar.
Visit Minerva > Student > Registration > Class Schedule for course dates & times.
Overview
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Terms: This course is not scheduled for the 2023-2024 academic year.
Instructors: There are no professors associated with this course for the 2023-2024 academic year.
