MRKT 709 Decision-Neuroscience (3 credits)

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Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Decision neuroscience may be utilized to offer information about expected investor behaviour and provide a due diligence tool for measuring asset managers' potential abilities. Experimental directions covered will include neuroscience studies of decision-making at the individual level, including the brain mechanisms behind risk, reward and punishment learning, valuation, motivation, and self control.

Terms: Fall 2023

Instructors: Dube, Laurette (Fall)

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