CPRL 644 Integrated Digital Communications (3 credits)

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Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

Public Relations : Preparation of an integrated digital communications campaign with specific focus on social media. Practice strategizing, conceptualizing, creating, implementing and measuring social media campaigns for public relations purposes. Creation of content strategies and calendars, and content for social media campaigns. Data collection, measurement and reporting of social and digital media campaigns.

Terms: Winter 2024

Instructors: Harrisson-Boudreau, Jean-Philippe (Winter)

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