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CMRK 200 Fundamentals of Marketing (3 credits)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

CMRK : Fundamental theories and principles of strategic marketing. Role of the marketing professional in the corporate environment. Applications of marketing practices to new businesses. Development of a marketing plan.

Terms: Fall 2023, Winter 2024

Instructors: Letovsky, Steven (Fall) Royce, Charles (Winter)

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