CMR2 642 Marketing Principles and Applications (3 credits)

Minerva Class Scheduling Visit Minerva > Student > Registration > Class Schedule for course dates & times.

Offered by: Global & Strategic Comm. (School of Continuing Studies)


Marketing : Examination of the different aspects of marketing operations: the marketing concept, analysis and research of market opportunities, and the planning, implementation, and control of the marketing program (product, promotion, distribution, and pricing). Focus is on the general market environment and Canadian marketing institutions.

Terms: Fall 2023, Winter 2024, Summer 2024

Instructors: Royce, Charles (Fall) Letovsky, Steven (Winter) Letovsky, Steven (Summer)

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