CCTR 459 Transcreation (English to French) (1.5 credits)

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Offered by: Global & Strategic Comm. (School of Continuing Studies)


Translation : Introduction to English-to-French translation and transcreation of marketing collateral and communications materials, with a focus on consumer goods and online platforms, including an introduction to the basics of search engine optimization-friendly content for translators. Survey of the specificities of online communication in translation in terms of readability and purpose. Translation exercises include Web pages, e-commerce sites and social media posts. Emphasis on understanding the hybrid role of the online community or social media manager in a multicultural and multilingual global context.

Terms: This course is not scheduled for the 2023-2024 academic year.

Instructors: There are no professors associated with this course for the 2023-2024 academic year.

  • Prerequisite: CCTR 325

  • Restriction: Only open to students in the Certificate in Translation, English to French option.

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