Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2022, Winter 2023, Summer 2023
Instructors: Han, DaHee; Sarigollu, Emine; Cyrius, Fabienne; Forget, Marie-Elyse (Fall) Doré, Bruce; Zhao, Clarice; Cyrius, Fabienne (Winter)
Restrictions: Open to U1, U2, U3 students.