THE GLOBE AND MAIL | Business school research: what it takes to create a social media movement

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These questions are central to Montreal researcher Emmanuelle Vaast's newest study of social media, published in MIS Quarterly. Dr. Vaast, a professor of information systems at McGill University's Desautels Faculty of Management, has a long history of studying social media use. She recently worked with a research team to explore social media use on Twitter following BP's environmentally disastrous oil spill in the Gulf of Mexico in 2010.
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