Google Code for Remarketing Tag - Bloom
A propos de ce programme
Credit
Si vous êtes un gestionnaire qui est fréquemment appelé à prendre en charge des fonctions relatives aux relations publiques et aux communications, le certificat d’études supérieures en gestion des relations publiques est conçu pour vous. Les chargés de cours sont des professionnels actifs, les conférenciers invités sont souvent d’anciens étudiants du programme, et les travaux tirés de cas réels donnent de vrais résultats.
Le programme est conçu pour vous permettre de :
- mettre en pratique des théories de communication;
- mettre en œuvre une campagne de communication;
- communiquer avec des intervenants internes;
- établir une relation avec des journalistes.
Les candidats doivent détenir un diplôme de baccalauréat (B. A.) dans n’importe quelle discipline tel que déterminé par le Bureau des études supérieures et postdoctorales et avoir obtenu une moyenne cumulative pondérée de 3,0 sur 4,0 ou de 3,2 sur 4,0 au cours des deux dernières années d’études universitaires à temps plein.
Tous les étudiants qui soumettent une demande d’admission à un programme d’études supérieurs en Développement de carrière et perfectionnement professionnel doivent être compétents en anglais.
Articles Récents
My McGill Story: Why I Chose to Move to Montreal for McGill’s Public Relations Program
Courses & Workshops
Cours obligatoires
CPRL 510 Fundamentals of Public Relations.
(3 credits)
Hiver 2019, Automne 2019, Hiver 2020
Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.
CPRL 520 Applied Public Relations Communication.
(3 credits)
Hiver 2019, Automne 2019, Hiver 2020
Identification, analysis and solution of communication problems in a variety of public relations contexts. Emphasis on planning, audience, research, content, effectiveness, language, editing and design of communication tools. Practical approaches to print and Internet communication, oral presentations, and writing for media.
CPRL 530 Internal Stakeholder Communication.
(3 credits)
Automne 2019, Hiver 2020
Communication with the full range of internal stakeholders, including employees, management, Board, volunteers and foundations, as well as audiences specific to the organization such as patients, students, members, etc. Topics include organizational culture, labour relations, mobilization of stakeholders and issues/change management (i.e. mergers, acquisitions, partnerships).
CPRL 531 Media Context and Applications.
(3 credits)
Hiver 2019, Hiver 2020
Context in which media operate (regulation, ownership, practical constraints). Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
CPRL 535 Public Opinion and Public Policy.
(3 credits)
Hiver 2019, Hiver 2020
How organizations, voters, media and interest groups work to influence public policy, and how the efforts of each affect the others. Government relations at the political and public service level, including lobbying, advocacy, and regulatory issues. Coalition building. Public opinion research methods and theory. Media and democracy.
CPRL 540 Communication Planning.
(3 credits)
Hiver 2019, Printemps/Été 2019, Hiver 2020, Printemps/Été 2020
Communication plans in real situations. Topics include environmental scanning, audits, strategy and implementation of plan, including timelines, budgeting, working with suppliers and consulting skills. Emphasis on evaluation and return on investment of communication.
CPRL 541 Ethics in Public Relations.
(3 credits)
Automne 2019
Public relations practitioner's role and influence in the ethical organization: corporate social responsibility, laws and regulations on governance, and public accountability. Legal and ethical behaviour related to sustainable development and globalization. The ethical public relations practitioner: professionalism, codes of ethics, issues in practice.
6 unités parmi les cours suivants :
CGM2 510 Project Management: Tools and Techniques.
(3 credits)
Hiver 2019, Printemps/Été 2019, Automne 2019, Hiver 2020, Printemps/Été 2020
Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
CMIS 544 Digital Marketing Automation, Planning and Technology.
(3 credits)
Hiver 2019, Hiver 2020
Covers the fundamental concepts needed to develop a digital marketing plan. Enables students to gain an understanding of market behaviour, translation of corporate goals into digital marketing objectives, basic overview of various strategic approaches to align to objectives, as well as implementation and control.
CPRL 515 Fund-raising and Philanthropy.
(3 credits)
The organization as donor and as fund-raiser. Social, legal and regulatory context of fund-raising and corporate giving. Role and structure of foundations, government agencies and other donor organizations. Corporate community support. Fund-raising campaigns (planning and methods), donor relations, working with volunteer leadership, information management, ethics and accountability.
CPRL 532 Public Relations Event Management.
(3 credits)
Automne 2019
Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.
Témoignage
« Tous les membres du corps professoral ont travaillé dans les domaines dans lesquels ils enseignent, de sorte qu’ils sont au fait des toutes dernières pratiques. J’ai aimé travailler sur des exemples concrets et des solutions d’apprentissage que je pouvais immédiatement appliquer au bureau. Les profs veulent que vous réussissiez. Si vous avez besoin d’aide supplémentaire, ils et elles vont au-delà de vos attentes pour la fournir, sont très accessibles et restent souvent après les cours pour répondre aux questions et donner des conseils. Votre progression leur tient à cœur. »
Angela G.
Diplômée, Relations publiques
