McGill Desautels researchers secured $4 million in funding through the Social Sciences and Humanities Research Council of Canada’s (SSHRC) 2025 and 2026 competitions. Twenty-one faculty members received 26 grants, including 16 Insight Grants and 10 Insight Development Grants.
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Published on: 3 Aug 2026
As concert merchandise pop-ups become a standard feature of major music tours, Ariana Grande’s Montreal shop drew thousands of fans seeking exclusive items and a shared experience.
Siddhanth Mookerjee, marketing professor at Bensadoun School of Retail Management, explains that these limited-time stores help artists build anticipation while strengthening fan communities. By requiring appointments and offering exclusive products, brands satisfy consumers’ desire for both belonging and uniqueness.
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Published on: 30 Jul 2026
Today’s online retail experience is built for convenience, removing nearly every barrier between browsing and buying. “E-commerce has reduced the friction of the purchasing process,” says Siddhanth Mookerjee, an Assistant Professor of Marketing at the Bensadoun School of Retail Management.
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Published on: 23 Feb 2026
