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How Davids Tea Is Trying to Make Tea Cool

David Segal was 27 years old when he opened his first tea shop in Toronto in 2008. He didn't want the space to have the stuffy, pretentious look and feel so many other traditional tea shops he'd been to had—the kinds of places that seemed designed for tea connoisseurs. "You felt like you had to know something to go into these stores," says Segal.

Read full article: Fast Company, July 31, 2015

Classified as: BCom Alumni, David Segal, davids tea
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Published on: 3 Aug 2015

CEO Conversations: David Segal on David's Tea

David Segal, co-founder of David’s Tea, was recently interviewed by Karl Moore, associate professor at McGill University’s Desautels faculty of management.

... Below is an excerpt of the conversation. For the full interview, tune into CJAD 800 AM, on Friday at 7 p.m. or Sunday at 8 p.m.

Karl Moore: Is David’s Tea the Starbucks of tea? Is that one way of putting it?

Classified as: BCom, Karl Moore, BCom Alumni, Professor, CEO, Associate Professor, montreal gazette, CEO Conversations, David Segal, David's Tea
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Published on: 30 Oct 2014
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