In this edition of Spotlight, we would like to congratulate Dr. Jaswant Guzder and Dr. Jens Pruessner for their promotion to the rank of Full Professor.
The late Daniel Patrick Moynihan’s celebrated phrase “defining deviancy down” first appeared in a 1993 essay in The American Scholar. “I proffer the thesis,” wrote Moynihan, “that, over the past generation…the amount of deviant behavior in American society has increased beyond the levels the community can ‘afford to recognize’ and that, accordingly, we have been re-defining deviancy so as to exempt much conduct previ
One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign.
... ”This is marketing 101,” Robert Soroka, a marketing professor at McGill University said.
The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly.
Read full article: Global Montreal, November 21, 2014
Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.
... Professor DaHee Han says: “To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time!’
With the highest admission standards in Canada, McGill attracts many of the brightest students in the country and from around the world. Being entrusted to guide these exceptional students is a huge responsibility, which is why the Principal’s Prize for Excellence in Teaching was established in 2000 to celebrate teachers.
In their book, The Business School In The Twenty-first Century, Howard Thomas, Peter Lorange and Jagdish Sheth share insights on designing the business school of the future and how to make it work.
Hubert Lacroix, president and CEO of Canadian Broadcasting Corp. was interviewed by Karl Moore, associate professor at McGill University’s Desautels faculty of management before the allegations about CBC Radio host Jian Ghomeshi surfaced; the subject was not addressed.
... Below is an edited excerpt of their conversation. For the full interview, tune into CJAD 800 AM, on Friday at 7 p.m. or Sunday at 8 p.m.
Karl Moore: Hubert, what is the vision of the CBC today? Is it different than 10 years ago, let’s say?
Préférez-vous les valeurs sous-évaluées, voire délaissées, ou les titres qui croissent plus rapidement que le marché? Valeur ou croissance? Vos choix d'investissement trahissent probablement votre âge et votre sexe.
No one expects the boss of a big organization to be a shrinking violet.