How Davids Tea Is Trying to Make Tea Cool

David Segal was 27 years old when he opened his first tea shop in Toronto in 2008. He didn't want the space to have the stuffy, pretentious look and feel so many other traditional tea shops he'd been to had—the kinds of places that seemed designed for tea connoisseurs. "You felt like you had to know something to go into these stores," says Segal.

Read full article: Fast Company, July 31, 2015