Delve: Converting Commuters into Carpoolers

Congestion pricing policies, carpool lanes, and new light rail train or subway infrastructure are all expensive, long-term ways for governments to battle traffic. A simpler solution, focused on human behaviour more than infrastructure, is convincing people to carpool.

How to make this case to drivers is at the core of new research conducted by Maxime Cohen of McGill University. Using a sample of 537,370 Waze users across four American states, his study is, to date, the largest field experiment designed to encourage commuters to carpool.

This article is brought to you by Delve, the official thought leadership publication of McGill University's Desautels Faculty of Management.

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Founded in 2019, Delve is the official thought leadership publication of McGill University’s Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.