Marketing Summit

“Turning the corner in marketing: Lessons learned from the recession”

Featuring
Brian Fetherstonhaugh - Chairman and CEO, OgilvyOne Worldwide
Perry Miele - Chairman, Beringer Capital

On behalf of the MBA Marketing Association and Development & Alumni Relations, we would like to invite you to attend our Marketing Summit event featuring two leading marketing experts. A small networking reception will follow the Marketing Summit.

5PM to 6PM
Marketing Summit: “Turning the corner in marketing: Lessons learned from the recession”
Bronfman Building
1001 Sherbrooke Street W Room 360

6PM to 7PM
MBA Marketing Association Networking Reception
Bronfman Building
1001 Sherbrooke Street W – 3rd Floor Lounge

For students, faculty and staff:

To RSVP and for more information, please send a message or reply to Kris Kyritzopoulos at kris.kyritzopoulos [at] mail.mcgill.ca before April 5th, 2010.

*Note: there is a small charge of $5 for MBA and BCom students.

For alumni:

To RSVP, please send a message to Jennifer Sheng at jennifer.sheng [at] mcgill.ca before April 5th, 2010.

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Brian Fetherstonhaugh is Chairman and CEO of OgilvyOne Worldwide.  Brian’s career began at Procter and Gamble in brand management.  From there he went to Ogilvy & Mather and started moving up the ranks.  He became President of Ogilvy Canada in 1994 and in 1997 moved to NY to take on the flagship IBM account globally. In this role, Brian contributed to a $50 billion increase in IBM’s brand value.  In 2000, Brian began to expand his brand portfolio beyond IBM as he was named to the worldwide Ogilvy board.

Now, as Chairman and CEO of OgilvyOne, Brian leads the area of Ogilvy that is responsible   for   direct and interactive marketing, as well as consulting. He leads over 3,500 people in 110 offices located around the world.

Brian was born and raised in Montreal and studied at the Desautels Faculty of Management at McGill.  Now living in New York, he is married and has two daughters in university

Perry Miele is Chairman of Beringer Capital, a merchant bank that specializes in marketing and communications business and Chairman of Budco, one of the largest marketing fulfillment companies in the US which is located in Detroit. Perry has over 20 years of experience in the advertising and marketing industry and has earned a reputation as a strategic builder of businesses.

In 1987, Perry became a partner in Gingko, an integrated marketing services company, located in Toronto. At Gingko, Perry grew the company to become one of Canada’s largest independently owned agencies. In 1998, he successfully negotiated a merger with DraftWorldwide (a subsidiary of Interpublic Group). Perry joined Draft’s executive management team as President of the International Group, leading the company’s international expansion. Perry started his career with the Canadian federal government, rising to the position of Chief of Staff to the Minister of International Trade during the NAFTA negotiations.

Perry currently sits on a number of private and public boards such as the boards of Izumi Outdoors and the Fishing Forever Foundation and is a member of the Young Presidents Organization. Perry has a Bachelor of Arts from the University of Western Ontario