In 2023, product recalls in Canada hit an all-time high – there were well over 2,000 of them. Manufacturing companies are typically the ones to issue these recalls, and their decisions are affected...
In 2023, the Government of Australia suggested that some of the country’s pension assets might be used to fund social housing or renewable energy. The idea received mixed reception, and to...
McGill University’s standing as a leading global research institution is under threat, writes Professor Anthony C. Masi in a Montreal Gazette op-ed. The Government of Quebec is undermining the...
This workshop will introduce the fundamental tool of Industry Analysis which companies use for strategy development. For startups, understanding the industry is a critical step in determining...
This workshop will provide an overview of the different types of market research, how to analyze the competition, and the resources available at McGill to perform market research./engineCategory:...
This workshop will demystify and explain the various form of intellectual property (IP), namely, patents, industrial designs, copyright, trademarks, and trade secrets./engineCategory: School of...
This workshop will provide an overview of the customer discovery process and then delve deeper into how to conduct customer interviews and how to iterate on your business model or lean canvas....
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