Tim Hortons is not just a corporation, it’s a Canadian cultural icon.
But with international expansion and a wave of recent scandals, Desautels Faculty Lecturer Robert Mackalski comments on the brand’s ubiquity and what it will take for “Timmies” to regain the hearts of Canadians.
Authors: Adrianne R. Bischoff, André K. Portella, Catherine Paquet, Roberta Dalle Molle, Aida Faber, Narendra Arora, Robert D. Levitan, Patrícia P. Silveira and Laurette Dubé
Publication: British Journal of Nutrition, Vol. 119, No. 11, June 2018
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Authors: Kosuke Uetake, Nathan Yang
Publication: Marketing Science, Forthcoming
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We investigate the role of heterogeneous peer effects in encouraging healthy lifestyles. Our analysis revolves around one of the largest and most extensive databases about weight loss that track individual participants' meeting attendance and progress in a large national weight loss program. The main finding is that while weight loss among average performing peers has a negative effect on an individual's weight loss, the corresponding effect for the top performer among peers is positive. Furthermore, we demonstrate that our results are robust to potential issues related to selection into meetings, endogenous peer outcomes, individual unobserved heterogeneity, lagged dependent variables, and contextual effects. Ultimately, these results provide guidance about how the weight loss program should identify role models.
In his latest book, The Internet Trap, Desautels Professor Ashesh Mukherjee uses his latest research in consumer psychology to confirm what most of us already suspect: the Internet has changed our lives, and not always for the better.
“There are so many things happening – from fake news to privacy issues. You can see the Internet is creating problems at the societal level and at a personal one, and people are wondering what the big picture is,” says Professor Mukherjee.
Authors: Xiaoye Chen, Rong Huang, Zhiyong Yang, Laurette Dube
Publication: European Journal of Marketing, Forthcoming
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Purpose
This paper aims to investigate the impact of different types of corporate social responsibility (CSR; i.e. value-creating CSR, promotional CSR and philanthropic CSR) on consumer responses and the moderating role of corporate competence.
Design/methodology/approach
Professor Ashesh Mukherjee appeared on Context with Lorna Dueck to talk about the pros and cons of social media.
Drawing from the findings in his new book, The Internet Trap: Five Costs of Living Online, he outlines some of the biggest drawbacks to social media use, which include the proliferation of fake news and feelings of inadequacy.
Watch video [as of 14:00 minutes]
April 4, 2018 marked the launch of Professor Ashesh Mukherjee’s latest book, The Internet Trap: Five Costs of Living Online, in which he uses the latest research in consumer psychology to highlight the five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy.
Authors: Nii Addy and Laurette Dubé
Publication: Sustainability, Vol. 10, No. 4, April 2018
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Author: Hamid Etemad
Publication: Journal of International Entrepreneurship, Vol. 16, No. 1, Winter 2018
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Authors: Hamid Etemad, Hamed Motaghi
Publication: International Business Review, March 16, 2018
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Author: Hamid Etemad
Publication: Journal of International Entrepreneurship, Vol. 15, No. 3, September 2017
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Author: Hamid Etemad
Publication: Journal of International Entrepreneurship, Vol. 15, No. 4, December 2017
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Authors: Yongbing Jiao, Myriam Ertz, Myung-Soo Jo and Emine Sarigöllü
Publication: International Marketing Review, Vol. 35, No. 1, 2018
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Authors: Laurette Dubé, Pan Du, Cameron McRae, Neha Sharma, Srinivasan Jayaraman, Jian-Yun Nie
Publication: Technology Innovation Management Review, Vol. 8, No. 2, February 2018
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“The world is too much with us,” the poet William Wordsworth said a couple of hundred years ago. He was reflecting on the Industrial Revolution, but his observation seems all the more relevant today.
Our lives have been rewired by a new revolution in the form of the Internet, and it has not only brought the world more upon us; it could also be said we are too much with the world.
Such is the conclusion Ashesh Mukherjee advances in his book The Internet Trap.
