It is difficult to imagine remaining at home for days without the Internet, particularly during physical distancing. According to Professor Ashesh Mukherjee, although the Internet is a boon in many ways, it might also have hidden dangers that require vigilance, especially now that we are spending more of our time online.
This article is brought to you by Delve, the official thought leadership publication of McGill University's Desautels Faculty of Management.
When it comes to weight loss, can another person’s success motivate our own—and does this principle apply in the workplace?
New research from Nathan Yang, Assistant Professor of Marketing at McGill University, and co-author Kosuke Uetake from Yale School of Management looks at how a group setting affects a person’s dieting journey and reveals potential lessons for organizations that want to motivate staff.
Star employees can be greatly motivating, but context is key.
New research by Professor Demetrios Vakratsas and PhD candidate June Soo Lee looks at the complementary value of television and online advertising in China.
Author: Nathan Yang
Publication: International Journal of Research in Marketing, Forthcoming
Abstract:
New research from Prof Yu Ma suggests there are opportunities for marketers to encourage healthier shopping among warehouse store customers.
This article is brought to you by Delve, the official thought leadership publication of McGill University's Desautels Faculty of Management.
Michelle Y. Lu, Assistant Professor in Marketing, awarded 2019 SSHRC Insight Development Grant
Emine Sarigollu, Associate Professor in Marketing, awarded 2019 SSHRC Insight Development Grant
Claire Heeryung Kim, Assistant Professor in Marketing, awarded 2019 SSHRC Insight Development Grant
Assistant Professor (Teaching) Robert Mackalski reflects on the distinctives of the Tim Horton’s brand and explains why the company is failing to overtake competitors in the U.S.
Authors: Myriam Ertz, Sébastien Leblanc-Proulx, Emine Sarigollu and Vincent Morin
Publication: Journal of Cleaner Production, Vol. 234, 10 October 2019, Pages 867- 880
Abstract:
Congratulations to Yu Ma, Associate Professor of Marketing and Bensadoun Scholar, whose article “The Club Store Effect: Impact of Shopping in Warehouse Club Stores on Consumers' Packaged Food Purchases” has been selected as one of four finalists for the Journal of Marketing Research’s 2019 Paul E. Green Award
The Paul E. Green Award recognizes the best article in the Journal of Marketing Research within the last calendar year that demonstrates the most potential to contribute significantly to the practice of marketing research.
Publication: Journal of Marketing Research, Vol. 55, No. 2, April 2018
Authors: Kusum L. Ailawadi, Yu Ma and Dhruv Grewal
This article studies the impact of shopping at the warehouse club format on households' packaged food-for-home purchases. In addition to low prices, this format has several unique characteristics that can influence packaged food purchases. The empirical analysis uses a combination of households' longitudinal grocery purchase information, rich survey data, and detailed item-level nutrition information. After accounting for selection on observables and unobservables, the authors find a substantial increase in the total quantity (servings per capita) of purchases attributable to shopping at this format. Because there is no effect on quality of purchases, this translates into a substantial increase in calories, sugar, and saturated fat per capita. The increase comes primarily from storable and impulse foods and it is drawn equally from foods that have positive and negative health halos. The results have important implications for how marketers can create win–win opportunities for themselves and for consumers.
The Government of Canada has announced funding of $1.2 million for 17 projects to be led by researchers across the country that will analyze baseline data from the Canadian Longitudinal Study on Aging (CLSA).
Authors: Jennifer Mandelbaum, Spencer Moore, Patricia P. Silveira, Michael J. Meaney, Robert D. Levitan, and Laurette Dubé
Publication: Social Science and Medicine, Forthcoming
Abstract:
Authors: Andre Krumel Portella, Catherine Paquet, Adrianne Rahde Bischoff, Roberta Dalle Molle, Aida Faber, Spencer Moore, Narendra Arora, Robert Levitan, Patricia Pelufo Silveira, Laurette Dubé
Publication: PLoS ONE, 14(2): February 2019, e0212290
Abstract:
Professor Nathan Yang will share his research as an invited speaker at the eTail 2019 Conference. The conference will take place over May 7-9, 2019 in Toronto.
