Authors: Han, D., Duhachek, A., and Rucker, D.D.
Publication: Journal of Consumer Psychology
Correcting for misspecification in parameter dynamics to improve forecast accuracy with adaptively estimated models
Authors: Kolsarici, C. and Vakratsas, D.
Publication: Management Science
Richard Pagé managed to stand out among his fellow alumni graduating from McGill’s School of Continuing Studies with the class of 2015. How did he do it? By posting the following update on LinkedIn: “Today is the day that I obtain my Graduate Certificate in Marketing from McGill University School of Continuing Studies.”
Read more on The Next Page, the School of Continuing Studies' newsletter.
Shareholder value implications of service failures in triads: The case of customer information security breaches
Authors: Modi, S.B., Wiles, M.A., Mishra, S.
Publication: Journal of Operations Management, forthcoming
Succeed in Your Career
Listen to stories from professionals in your field and learn as they offer you tips and advice for success in your career!
Speakers include professionals from L’Oréal, Manulife Financial, Stanton Chase International, Yeh! Yogourt & Café, Premier Service, Mediterranean Shipping Company, Bombardier, Deloitte, and many others!
Join us on:
There are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns. From billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response from consumers.
One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign.
... ”This is marketing 101,” Robert Soroka, a marketing professor at McGill University said.
The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly.
Read full article: Global Montreal, November 21, 2014
Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds.
... Professor DaHee Han says: “To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time!’
A recent dispute over “country of origin labelling” for meat products underscores the fact that Canada and the U.S. still have their share of trade disputes.
... “For the first time in years, we actually see new housing starts in the United States past the one-million mark,” said William Polushin, an international business expert and lecturer at the Desautels faculty of management at McGill University.
The Montreal native realized his boyhood dream of playing for The Montreal Canadiens. Armed with a marketing and management degree from McGill; Mathieu Darche is bringing that same determination to a new career in business.