Marketing

Fundraising could improve if tailored to social status

Published: 3Aug2017

According to research by Desautels professor DaHee Han and her colleagues, charities are losing out on donations by not targeting their fundraising campaigns properly....

Charities must re-think their marketing efforts

Published: 7Jul2017

A Charity Times piece explores a research paper partly authored by Desautels Professor DaHee Han.

Spirals of Spirituality: A Qualitative Study Exploring Patterns of Spiritual Organizing

Published: 26Jun2017

Authors: Fahri Karakas and Emine Sarigöllü Publication: Journal of Business Ethics, Forthcoming Abstract:

Seminar: Marketing and Sales Excellence

14Mar2018

Winning tools, processes and practices for market success  

Seminar: Marketing and Sales Excellence

29Nov2017

Winning tools, processes and practices for market success  

The supply and demand sides of corruption: Canadian extractive companies in Africa

Published: 20Apr2017

Authors: Frederick Stapenhurst, Fahri Karakas, Emine Sarigöllü, Myung-Soo Jo & Rasheed Draman Publication: Canadian Foreign Policy, Vol 23, No. 1, 2017 Abstract: 

Charitable giving: the wealth factor

Published: 24Mar2017

A study co-authored by Desautels Assistant Marketing Professor DaHee Han finds that there’s a big difference between the charitable giving habits of the wealthy and the less privileged.

Social value and content value in social media: Two paths to psychological well-being

Published: 10Feb2017

Authors: Jiao, Y., Jo, M.S., Sarigollu, E. Publication: Journal of Organizational Computing and Electronic Commerce  Abstract: 

Pages