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Laurette Dubé

Laurette Dubé
Professor, Marketing
Degree(s): 

PhD, Marketing, Cornell University, USA
MPS, Services Marketing Management, Cornell University, USA
MBA, Finance, HEC Montreal, Canada
BSc, Health Sciences (Nutrition), Universite Laval, Canada

Area(s): 
Marketing
Phone: 
+1 514 398 4026
Email Address: 
laurette [dot] dube [at] mcgill [dot] ca
Alternate Email Address: 
maria [dot] fernandes [at] mcgill [dot] ca
Address: 

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
Canada
H3A 1G5

Office: 
515
Biography: 

Laurette Dubé is Professor and holds the James McGill Chair of consumer and lifestyle psychology and marketing at the Desautels Faculty of Management of McGill University, which she joined in 1995. Dr. Dubé received her Ph.D. from Cornell University in 1990, specializing in consumer and lifestyle psychology and marketing. She has received prior to her doctoral degree a MPS in Marketing and Management (Cornell University), a MBA in Finances (HEC), and a BSc in Nutrition (Laval). Dr. Dubé’s lifetime research interest bears on the study of affects and behavioral economic processes underlying consumption and lifestyle behavior and how such knowledge can inspire more effective health and marketing communications in both real-life and technology-supported media. Dr. Dubé has made outstanding theoretical contributions to the consumer psychology and marketing discipline, while working creatively and rigorously on issues of managerial and social significance. Beyond scientific publications in books and in the leading scientific journals of her field, including Journal of Consumer Research and Journal of Marketing Research, her work has been presented in leading general audience and business publications such as Maclean’s, The Globe and Mail, USA Today and The Wall Street Journal. She is the founding chair and scientific director of the McGill World Platform for Health and Economic Convergence, created to foster partnerships among scientists and decision-makers from all sectors of society to encourage a more ambitious notion of what can be done for more effective health management and novel pathways for social and business innovation. Dr. Dube is a Fellow of the Royal Society of Canada.

Curriculum Vitae: 
Research Areas: 
Health Management
Healthcare Collaboration
International Collaboration
Selected Publications : 

Papers in Peer-Reviewed Journals

Faulkner GE, Grootendorst P, Nguyen V, Andreyeva T, Arbour-Nicitopoulos K, Auld C, Cash S, Cawley J, Donnelly P, Drewnowski A, Dube L, Ferrence R, Janssen I, LaFrance J, Lakdawalla D, Mendelsen R, Powell L, Traill B, Windmeijer F. (2011). Economic instruments for Obesity Prevention: Results of a Scoping Review and Modified Delphi Survey. International Journal of Behavioral Nutrition and Physical Activity, 8(109), 1-14. (I.F.= 3.169/I.I.= 0.573)

Fisher, R.J., Dubé, L. (2011). Development and validation of an eating norms inventory. Americans‟ lay-beliefs about appropriate eating, Appetite, 57(2), 265-376. (I.F.= 2.433/I.I.= 0.270)

Lu, J., Huet, C. and Dube, L. (2011) Emotional reinforcement as a protective factor for healthy eating in home settings, American Journal of Clinical Nutrition, 94(1), 254-261. doi: 10.3945/ ajcn.110.006361. (I.F.= 6.606/I.I= 1.470)

Ma, Z. and Dube, L. (2011) Process and Outcome Interdependency in Frontline Service Encounters, Journal of Marketing, 75(3), 83–98. (I.F.= 3.770/I.I= 0.449)

Ozdemir, V., Armengaud, J., Dubé, L., Aziz, R.K. and Knoppers, B.M. (2010). Nutriproteomics and Proteogenomics: Cultivating Two Novel Hybrid Fields of Personalized Medicine with Added Societal Value, Current Pharmacogenomics and Personalized Medicine, 8, 240-244.

Books and Edited Volumes

Dubé, L., Bechara, A., Dagher, A., Drewnowski, A., LeBel, J., James, P, and Yada, R.Y. (2010). Obesity Prevention: The Role of Brain and Society on Individual Behavior. (A Handbook for Integrative Science, Policy and Action to Stop the Progression of the Obesity Pandemic). UK: Elsevier/Academic Press, 832 pages. ISBN-10: 0123743877. ISBN-13: 978-0123743879

Hawkes, C., Blouin, C., Henson, S., Drager, N., Dubé, L. (eds) (2010). Trade, Food, Diet and Health: Perspectives and Policy options, Blackwell Publishing Lt, 336 pages.

Dubé, L., Ferland, G., and Moskowitz, D.S. (eds.) (2003). Emotional and interpersonal dimensions of health services: Enriching the art of care with the science of care. Montreal: McGill Queen’s Academic Press.

Dubé, L., Enz, C., Renaghan, L.M., and Siguaw, J. (1999). American lodging excellence: The key to best practices in the U.S. lodging industry. NY: Logding Magazine Publishers. (Also summary available in CD-ROM).

Dubé, L., Le Bel, J., Tougas, C., and Troche, V. (eds.) (1995). Contemporary challenges in food and food services marketing: Health and pleasure at the table. Université de Montréal. (Available in French and English).

Dubé, L. et al. (1984). Standardization: The key to cost-quality ratio management in food and foodservice industry: From theory to practice. Hôtel-Dieu de Montréal (in French).

Chapters in Books

Dube, L. (2010). On the Brain-to-Society Model of Motivated Choice and the Whole-of-Society Approach to Obesity Prevention, in Dubé, L., Bechara, A., Dagher, A., Drewnowski, A., LeBel, J., James, P, and Yada, R.Y. (eds), Obesity Prevention: The Role of Brain and Society on Individual Behavior, UK: Elsevier/Academic Press, 832 pages.

Xiao, L., Dube, L., and Bechara, A. (2010). Resisting Temptation: Impulse Control and Trade-Offs between Immediate Reward and Long-Term Consequences, in Dubé, L., Bechara, A., Dagher, A., Drewnowski, A., LeBel, J., James, P, and Yada, R.Y. (eds), Obesity Prevention: The Role of Brain and Society on Individual Behavior, UK: Elsevier/Academic Press, 832 pages.

Dube, L. (2010). Libertarian Paternalism: Nudging Individuals Toward Obesity Prevention, in Dubé, L., Bechara, A., Dagher, A., Drewnowski, A., LeBel, J., James, P, and Yada, R.Y. (eds), Obesity Prevention: The Role of Brain and Society on Individual Behavior, UK: Elsevier/Academic Press, 832 pages.

Dube, L., Beauvais, J., Fresco, L., and Webb, P. (2010). Green Revolution 2.5: From Crisis to a New Convergence Between Agriculture, Agri-food and Health for Healthy Eating Worldwide, in Dubé, L., Bechara, A., Dagher, A., Drewnowski, A., LeBel, J., James, P, and Yada, R.Y. (eds), Obesity Prevention: The Role of Brain and Society on Individual Behavior, UK: Elsevier/Academic Press, 832 pages.

Dube, L. (2010). A Whole-of-Society Approach to Obesity Prevention: New Frontiers in Science, Policy and Action and the Emerging Models of Capitalism and Society to Make It Possible, in Dubé, L., Bechara, A., Dagher, A., Drewnowski, A., LeBel, J., James, P, and Yada, R.Y. (eds), Obesity Prevention: The Role of Brain and Society on Individual Behavior, UK: Elsevier/Academic Press, 832 pages.

LeBel, L., Dubé, L. Renaghan, L.M., and Sears, D. (2010). Strategic Experiential Branding in the Hospitality Industry, in C. Enz (Ed) Cornell Handbook of Applied Hospitality Strategy, Sage, 1080 pages.

Blouin, C., Hawkes, C., Henson, S., Drager, N., Dube, L. (2010). Trade Health and Dietary Change, in Hawkes, C., Blouin, C., Henson, S., Drager, N., Dubé, L. (eds) , Trade, Food, Diet and Health: Perspectives and Policy options, Blackwell Publishing Lt.
Renaud, L., Bouchard, C., Caron-Bouchard, M., Dubé, L., Maisonneuve, D., and Mongeau, L. (2004). Les processus médiatiques façonnant les normes: un modèle. Sous la direction de Pierre Mongeau et Johanne St-Charles, in Communications: Horizons de pratiques et de recherche, Presses de l’Université du Québec à Montréal, 235-259.

Dubé, L. (2003). Patient emotions and the “engineering” of provider responses for more effective care, in Dubé, L., Ferland, G., and Moskowitz, D.S. (eds), Enriching the art of care with the science of care: Emotional and interpersonal dimensions of health services Montreal: McGill Queen’s Academic Press, 84-97.

Awards, Honours, and Fellowships: 

Awards

2011: Women of Distinction Award, Laureate in the Social and Environmental Sciences category (Women's Y Foundation – Montreal)

Fellowships

Fellow of the Royal Society of Canada.

Grants

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