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Laurette Dube

Professor, Marketing; James McGill Chair of Consumer and Lifestyle Psychology and Marketing; Chair and Scientific Director, McGill Centre for the Convergence for Health and Economics
Contact Information
Email address: 
laurette [dot] dube [at] mcgill [dot] ca

Bronfman Building, [Map]
1001 rue Sherbrooke Ouest
Montreal, Quebec
H3A 1G5


PhD, Marketing, Cornell University, USA
MPS, Services Marketing Management, Cornell University, USA
MBA, Finance, HEC Montreal, Canada
BSc, Health Sciences (Nutrition), Universite Laval, Canada


Originally trained as a nutritionist, with graduate degrees in finances (MBA), marketing (MPS), and behavioral decision making/consumer psychology (PhD), Laurette Dubé is Full Professor and holds the James McGill Chair of consumer and lifestyle psychology and marketing at the Desautels Faculty of Management of McGill University. Dr. Dubé’s lifetime research interest bears on the study of affects, behavioral economics, and neurobehavioral  processes underlying consumption, lifestyle, and health behavior. Her translational research examines how such knowledge can inspire more effective behavioral change and ecosystem transformation.  

Dr. Dubé  is also the founding chair and scientific director of the McGill Center for the Convergence of Health and Economics (MCCHE), a unique initiative to push the boundaries of disciplinary and complexity sciences to help individuals, communities, businesses, social enterprises, and governments to tackle, better than has been possible thus far, the most pressing societal and economic problems facing the world that lies at the nexus between agriculture, health and wealth production, consumption and distribution.  With a strong focus on harnessing the power of business as a catalyst for real-world change, the MCCHE operates through collaboration of private sector organizations with NGO/social enterprises, policy makers and academics at community, state, national and global levels to elaborate whole-of-Society solutions that promote convergence through local and systemic changes. Behavioral economics, decision neuroscience, spatial-temporal statistics, and computational systems science models are at the core of real time learning enabled by this transdisciplinary research action approach.

Beyond books and scientific publications in the leading scientific journals of her field, including Journal of Consumer Research, Journal of Marketing Research,  Journal of  Marketing, Management Information System Quarterly  and Journal of Personality and Social Psychology,  her transdiciplinary work has been presented in the Proceedings of the National Academy of Sciences and the Annals of the New York Academy of Sciences. Her work has been covered in general audience and business publications such as Maclean’s, The Globe and Mail, USA Today, The Wall Street Journal, The Atlantic, and The Economist.

Dr. Dubé received the YMCA Women of Distinction Award for the social sciences in 2011 and the Queen Elizabeth II Diamond Jubilee Medal in 2013.  She is a Fellow of the Royal Society of Canada.

Research areas: 
Consumer Behaviour
Health Management
Healthcare Collaboration
International Collaboration
IT in Healthcare
Retail Marketing
Technology & Innovation
Selected publications: 

Papers in Peer-Reviewed Journals

Silveira, P.P. Gaudreau, H., Atkinson, L., Fleming, A.S., Sokolowski, M.B., Steiner, M., Kennedy, J.L., Meaney, M.J., Levitan, R.D. and Dubé, L. (In Press). "Genetic differential susceptibility to socio-economic status and childhood obesogenic behavior: Why targeted prevention may be the best societal investment." JAMA Pediatrics, 2015.

Jha, S.K., Pinsonneault, A. and Dubé, L. (In Press). "The evolution of an ICT Platform-Enabled Ecosystem for Poverty Alleviation: the Case of E-Kutir." Mis Quarterly, 2015.

Faber, A. and Dubé, L. (2015) "Parental Attachment Insecurity Predicts Child and Adult High Caloric Food Consumption." Journal of Health Psychology, 20, no.5 (2015): 511-524.

Lu, J, Xiong, S., Arora, N. and Dubé, L. (2015) "Using Food as Reinforcer to Shape Children’s Non-Food Behavior: The Adverse Nutritional Effect Doubly Moderated by Reward Sensitivity and Gender," Eating Behaviors, 19 (2015): 94–97.

Struben, J., Chan, D. and Dubé, L. (2014). Policy Insights from the Nutritional Food Market Transformation Model: The Case of Obesity Prevention, Annals of the New York Academy of Sciences, 1331, 57-75.

Dubé, L., Webb, P., Arora, N.K. and Pingali, P. (2014). Agriculture, Health, and Wealth Convergence: Bridging Traditional Food Systems and Modern Agribusiness Solutions, Annals of the New York Academy of Sciences, 1331, 1-14.

Dubé, L., Nii, A.A., Blouin, C. and Drager, N. (2014). From Policy Coherence to 21st Century Convergence: A Whole‐of‐Society Paradigm of Human and Economic Development, Annals of the New York Academy of Sciences, 1331, 201-215.

Dubé, L., Jha, S., Faber, A., Struben, J., London, T., Mohapatra, A., Drager, N., Lannon, C., Joshi, P.K. McDermott, J. (2014). Convergent Innovation for Sustainable Economic Growth and Affordable Universal Health Care: Innovating the Way We Innovate." Annals of the New York Academy of Sciences, 1331, 119-141.

Hammond, R.A., Ornstein, J.T., Fellows, L.K., Dubé, L., Levitan, R. and Dagher, A. (2012). A Model of Food Reward Learning with Dynamic Reward Exposure," Frontiers in Computational Neuroscience, 82(6), 1-8.

Hammond, R.A. and Dubé, L. (2012). A Systems Science Perspective and Transdisciplinary Models for Food and Nutrition Security, Proceedings of the National Academy of Sciences, 109(31), 12356-12363.

Dubé, Laurette, Prabhu Pingali and Patrick Webb. "Paths of Convergence for Agriculture, Health, and Wealth." Proceedings of the National Academy of Sciences 109, no. 31 (2012): 12294-12301.

Buckeridge, D.L., Izadi, M., Shaban-Nejad, A., Mondoe, L., Jauvin, C., Dubé, L., Jang, Y. and Tamblyn, R. (2012). An infrastructure for real-time population health assessment and monitoring, IBM Journal of Research and Development, 56(5), 2:1–2:11.

Awards, honours, and fellowships: 


2011: Women of Distinction Award, Laureate in the Social and Environmental Sciences category (Women's Y Foundation – Montreal)

2013: Queen Elizabeth II Diamond Jubilee Medal


Fellow of the Royal Society of Canada.


Ongoing Research Support     

2015-2017: International Development Research Centre (L. Dubé PI). Scaling up private sector engagement in food security through convergent food Innovation: Proofs of concept and theory of change.

2014-2015: Grant Challenges India, sponsored by BIRAC and Bill and Melinda Gates Foundation (L. Dubé collaborator). VeggieLite – Conjunction of agriculture nutrition and health for inclusive development of women.

2014-2017: Social Sciences and Humanities Research on Council of Canada, Partnership Grant (Saibal Ray PI, L. Dubé Co-PI). A Convergent innovation coalition for sustainable prosperity: Development work for agri-food systems.

2014-2017: Ministère de l’Agriculture, des Pêcheries et de l’Alimentaire du Québec, Innov’Action Agroalimentaire (L. Dubé PI). A management flight simulator tool to improve economic performance of nutrition-sensitive food innovation and enabling policy environment.

2014-2018: Fond Québécois de Recherche sur la Société et la Culture, Team Grant (L. Dubé PI). Comportement du consommateur et dynamique de production, distribution et compétition en alimentation: Equilibrer la santé, le plaisir, et les affaires à court et long terme.

2014-2018: Social Sciences and Humanities Research on Council of Canada, Insight Grant (L. Dubé PI). Paths of convergence for agriculture, health and wealth: Foundational work for a trans-disciplinary Whole-of-Society paradigm in food and nutrition context.   

Selected Completed Research Support

2009-2014: National Institutes of Health R01 HD061973-05 (L. Dubé PI). Innovative computational and statistical methodologies for the design and analysis of multilevel studies on childhood obesity. Multi-level modular agent-based modeling for the study of childhood obesity.