By DaHee Han There are ways to ensure marketers are not fumbling in the dark when it comes to getting the most out of using emotion in their marketing campaigns. From billboards and adverts to their company website, my research shows that emotions such as shame and guilt can be used to create a favourable response from consumers.
One of the province’s best known stand-up comics is likely laughing all the way to the bank with a new advertising campaign. ... ”This is marketing 101,” Robert Soroka, a marketing professor at McGill University said. The advertisement and the fallout is a well orchestrated publicity campaign that Sammy has executed perfectly. Read full article: Global Montreal, November 21, 2014
Shame and guilt have different effects on consumer buying habits, new research from the Desautels Faculty of Management in Canada finds. ... Professor DaHee Han says: “To get the best response, a fitness club could produce an ad that induces shame and highlights the bigger picture, such as ‘Are you overweight? How ashamed do you feel? Stop overeating, join our fitness programme and feel healthy all the time!’
A recent dispute over “country of origin labelling” for meat products underscores the fact that Canada and the U.S. still have their share of trade disputes. ... “For the first time in years, we actually see new housing starts in the United States past the one-million mark,” said William Polushin, an international business expert and lecturer at the Desautels faculty of management at McGill University.
The Montreal native realized his boyhood dream of playing for The Montreal Canadiens. Armed with a marketing and management degree from McGill; Mathieu Darche is bringing that same determination to a new career in business.
Suppose you grabbed a few cookies before heading out to the grocery store and start to feel guilty or ashamed about breaking your diet. According to a new study in the Journal of Consumer Research, feeling guilty might find you comparing calories in different cartons of ice cream. Feeling ashamed might keep you from buying any ice cream in the first place.
The Nature Conservancy issued the following news release: The Nature Conservancy announced today that Mario D'Amico, a leading international advertising and communications executive and former Global Chief Marketing Officer for Cirque du Soleil, has joined the organization as Chief Marketing Officer. He oversees membership, digital marketing, corporate marketing partnerships, strategic communications and publishing.
Chaz Desousa is a young Montreal entrepreneur who already co-owns a restaurant and a food truck. But when he had the idea for his latest venture, a vintage-style laundromat with oversized washers and dryers, vending machines dispensing funky socks, and sofas for lounging, he went looking for a roommate.
Amit Chatterjee is the Managing Director of the Sartorius India group of companies since2002. He has been with the company since 1993. Sartorius AG (www.sartorius.com), is a 140-year-old German technology major listed on the German and French stock exchanges. A post graduate in Chemistry, Amit has a diploma in Practising Management from INSEAD, France and a Master of Management from McGill University, Canada. His professional repertoire includes 15 years in Sales and Marketing and 17 years in Strategic Management.
Alain Tadros, Chief Operating Officer of the Publicis Worldwide companies in Québec, announces the return of Thomas Lecordier to BCP and his appointment as Executive Vice President. ... Passionate about digital, Thomas is renowned in the industry for his skills in strategic branding and new trends. Thomas holds an MBA in Strategy and Marketing from McGill University.Read full article: TMC Net
Professor Thomas Dotzel has won the 2013 Best Services Article Award at the 23rd annual Frontiers in Service Conference held in Miami from June 26-29, 2014. The award comes from the American Marketing Association’s Services Marketing Special Interest Group, an organization comprised of the world’s top services marketing scholars, and is designed to honour the best services paper across all journals in the prior year (2013).
Head of marketing at John Fluevog Shoes in Vancouver, Stephen Bailey scouts new store locations and conducts store visits across North America. When he's not working for one of Canada's favourite footwear brands (Air Canada rouge flight attendants wear Fluevog proudly), Bailey designs men's accessories with his wife for their company, Cursor & Thread. See attached image for more details or visit Air Canada.
Authors: Choi, Sung Chul; Park, Sang June; Qiu, Chun; Stanyer, Mike Publication: Journal of Economic Psychology, December 2013 Abstract:
MONTREAL - The ad agency brief was clear: Get more people shopping at a Montreal bicycle store. The creative talent came cheap: 30 marketing students working free-of-charge for two weeks. And after an evening of pitches to a panel of judges and the selection of winners, the end game now approaches: A $10,000 publicity campaign to be launched in April.