Authors: Sudha Mani, Vivek Astvansh and Kersi D. Antia
Publication: Journal of Marketing, Forthcoming, EXPRESS: First published online July 27, 2023
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Published on: 23 Aug 2023
Authors: Vivek Astvansh and Kamran Eshghi
Publication: Journal of Business Research, Volume 167, November 2023, Article 114052
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Published on: 23 Aug 2023
Authors: Ernan Haruvy, Meisam Hejazi Nia, Özalp Özer, and A. Serdar Şimşek
Publication: Manufacturing & Service Operations Management; Volume 25, Issue 3, May-June 2023, Pages 1155-1175
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Published on: 13 Jul 2023
On Friday, May 13, members of the Desautels Faculty of Management gathered to celebrate the innovative and impactful research conducted by its scholars.
Fifteen professors were on hand to deliver two-minute presentations of their most interesting and research.
Before jumping into the presentations, Dean Yolande Chan took the time to highlight this year's Desautels Faculty Scholar awardees. Congratulations to this year's awardees!
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Published on: 20 May 2022
Today’s consumers demand and expect a wealth of choices in everything from sneakers to potato chips, but while large product lines provide abundance and variety, they don’t always result in sales—and can even take away from a company’s bottom line. In new marketing research, Desautels Professor Demetrios Vakratsas explores breadth and depth in product lines to determine their role in consumer choice-making today.
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Published on: 31 Mar 2022
Bruce P. Doré, Assistant Professor of Marketing awarded 2021 NSERC Discovery Grant
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Published on: 22 Jul 2021
Bruce P. Doré, Assistant Professor of Marketing, awarded 2021 SSHRC Insight Grant
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Published on: 22 Jul 2021
The world needs to see that Japan can stage a safe Olympics, the country's prime minister told sports officials on Tuesday, July 20 ahead of the Tokyo Games. Tens of thousands of athletes, officials, games staff and media have arrived in Japan amid a local state of emergency and widespread opposition from the general public. Health experts in Japan have questioned allowing so many international visitors for the games. (CBC News)
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Published on: 21 Jul 2021
Authors: Yu Ma, P.B. Seetharaman and V. Singh
Publication: Journal of Business Research, Volume 124, January 2021, Pages 152-162
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Published on: 16 Jun 2021
Jalapeño cheddar or zesty lime. Crinkle cut or wavy. Potato chips are as varied as people’s appetites – and the chances are pretty good that everyone’s local corner store features dozens of choices to suit every taste. But do the countless variations of this humble snack food satisfy consumer demand for variety, or intimidate the indecisive by making it too difficult to choose?
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Published on: 16 Jun 2021
Authors: S-Y. Tzeng, M. Ertz, Myung-Soo Jo and Emine Sarigöllü
Publication: Marketing Intelligence and Planning, Forthcoming
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Published on: 24 Mar 2021
Authors: Z. Zhang, Ernan Haruvy, and P.T.L. Popkowski Leszczycc
Publication: Journal of Retailing, Forthcoming
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Published on: 24 Mar 2021
Professor Yu Ma, Academic Director of the Master of Management in Retailing (MMR) program, weighs in on the ongoing impact of the pandemic on Canadian retail trends, particularly the steep rise in e-commerce. From his perspective, the convenience of online shopping comes at the expense of the social aspect that encourages customers to spend their money in-store.
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Published on: 18 Mar 2021
Only 30 percent of Canada’s small business are hitting normal sales numbers as the second wave of the pandemic crashes into their bottom line. According to Professor Yu Ma, Academic Director of the Master of Management in Retailing, nothing short of digital transformation will equip these businesses to survive.
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Published on: 11 Dec 2020
As the COVID-19 pandemic continues to highlight weak points in global healthcare systems, Professor Laurette Dubé identifies an opportunity for large-scale innovation with primary care at the centre.
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Published on: 12 Nov 2020
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