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MRKT 354 Marketing Strategy (3 credits)

Offered by: Management (Desautels Faculty of Management)


Marketing : Designing marketing strategies that satisfy customer needs while accounting for competitive dynamics. The course combines readings with competitive simulation and in-class exercises to demonstrate the results of different marketing strategies.

Terms: Fall 2022, Winter 2023

Instructors: There are no professors associated with this course for the 2022-2023 academic year.

  • Prerequisite: MGCR 352

  • Restrictions: Open to U2 and U3 students.

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