Minerva Class Scheduling Visit Minerva Class Schedule for course dates & times.

Dernières mises à jour en lien avec la COVID-19 disponibles ici.
Latest information about COVID-19 available here.

MRKT 451 Marketing Research (3 unités)

Offered by: Gestion (Faculté de gestion Desautels)

Vue d'ensemble

Marketing : Theoretical techniques and procedures common in marketing research. Topics include: research design, sampling, questionnaire design, coding, tabulating, data analysis (including statistical techniques). Specialized topics may encompass advertising, motivation and product research; forecasting and location theory.

Terms: Automne 2021, Hiver 2022

Instructors: Jo, Myung-Soo (Fall) Sarigollu, Emine (Winter)

Back to top