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MGCR 352 Principles of Marketing (3 unités)

Offered by: Gestion (Faculté de gestion Desautels)

Vue d'ensemble

Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.

Terms: Automne 2021, Hiver 2022, Été 2022

Instructors: Etemad, Hamid; Han, DaHee; Cyrius, Fabienne (Fall) Doré, Bruce; Lu, Yi; Sarigollu, Emine; Forget, Marie-Elyse; Maziarz, Christopher (Winter)

  • Restrictions: Open to U1, U2, U3 students.

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