Tronc commun de gestion : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Automne 2021, Hiver 2022, Été 2022
Instructors: Etemad, Hamid; Han, DaHee; Cyrius, Fabienne (Fall) Doré, Bruce; Lu, Yi; Sarigollu, Emine; Forget, Marie-Elyse; Maziarz, Christopher (Winter)
Restrictions: Open to U1, U2, U3 students.