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MRKT 455 Sales Management (3 credits)

Offered by: Management (Desautels Faculty of Management)

Overview

Marketing : Responsibilities of the sales manager as they relate to the sales force. These include the selection of process, training alternatives, compensation and incentive plans, supervision and evaluation and budgeting and forecasting. Case studies and discussions of sales force models are used.

Terms: Fall 2020

Instructors: Delorme, Bruno (Fall)

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