Management Core : Introduction to marketing principles, focusing on problem solving and decision making. Topics include: the marketing concept; marketing strategies; buyer behaviour; Canadian demographics; internal and external constraints; product; promotion; distribution; price. Lectures, text material and case studies.
Terms: Fall 2020, Winter 2021
Instructors: Etemad, Hamid; White, Anwar; Doré, Bruce; Soroka, Robert H S (Fall) Han, DaHee; Lu, Yi; Sarigollu, Emine; Mackalski, Robert (Winter)
Continuing Studies: requirement for the Institute of Internal Auditors, and the Canadian Institute of Management